We were entrusted with crafting and executing the entire pre-opening brand management. Our team handled every detail — from visual identity refinement to the complete suite of creative collateral. From VIP invitations and event signage to press kits, social content, and high-impact print and digital assets, we helped position Raffles not just as a hotel but as an emblem of refined luxury in the region. This launch was not just a moment — it was a movement.
In a local market known for both cultural richness and high expectations posed a unique challenge. The hotel was still under construction, and the client needed to generate awareness and prestige before guests ever stepped inside. Balancing the heritage of the Raffles brand with Bahrain’s modern, elevated taste demanded precision — especially with multiple stakeholders and tight turnaround times across multiple deliverables.
That honored the elegance of Raffles Hotel Singapore,, while infusing it with bespoke Bahraini cultural cues. Every asset — above the line and below — was executed with precision: billboards, media kits, branded gifts, backdrops, motion graphics, digital invites, and launch event visuals. We combined high-end print production with digital campaigns that carried the same sense of exclusivity, ensuring the brand’s pre-opening was as memorable and luxurious as the palace itself.
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