Morgan + Co is not your average beauty lounge. With a vision rooted in elevated self-expression and modern femininity, the brand sought a fresh identity that blended sophistication with a striking edge. We partnered with them to create a complete branding system — from the logo and color palette to launch materials, signage, and social assets — all designed to reflect the luxe, editorial-inspired feel of the salon experience. The result? A beauty brand that doesn’t whisper — it commands attention.
In a world filled with soft pinks and cookie-cutter salon branding, Morgan + Co needed a visual identity that set them apart — bold, elegant, and unmistakably premium. The challenge was to create a brand that resonated with modern, style-savvy clientele while still feeling welcoming, polished, and Instagrammable. It had to feel like a beauty lounge — but look like a fashion house.
Delivered a refined, ready-to-launch brand system, including a custom logo suite, typography, color strategy, and branded collateral like appointment cards, signage, and social templates. We also provided brand messaging guidelines to maintain consistency across platforms. With a sleek monochrome palette and luxe design details, Morgan + Co now walks the line between glam and grounded — a true standout in the beauty space.
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