Located in the heart of British Columbia’s bustling Inner Harbour, Victoria Souvenirs Corporation wanted to be more than just another tourist stop — they envisioned a retail brand that celebrated local pride with modern charm. We partnered with the founding team to build the brand from the ground up: from logo and packaging design to store signage, product development, and a social media identity designed to engage both international travelers and proud locals alike. With millions of tourists passing through Victoria each year, the goal was to create a destination gift shop that captures hearts — and camera rolls.
In a city known for its postcard-perfect charm and cruise-ship crowds, souvenir shops are often overlooked or feel outdated. Victoria Souvenirs wanted to break that mold — but with dozens of competing storefronts nearby, the challenge was clear: how do you create a gift shop that feels fresh, authentic, and Instagram-worthy, while still delivering the commercial edge needed in a high-traffic, high-turnover retail space? We also needed to ensure the brand appealed to a wide tourist demographic — from first-time visitors to repeat travelers looking for something new to bring home.
Delivered a full retail brand system, including logo design, branded packaging, seasonal merchandise concepts, in-store signage, and a digital-first content strategy. We developed visual merchandising ideas tailored to tourist behavior — from window displays that spark curiosity to limited-edition collections designed for gifting and sharing. We also created lifestyle photography direction and marketing captions that brought the store’s personality to life across social and print. Victoria Souvenirs now stands out not only as a must-visit gift shop — but as a vibrant, story-driven brand built for every traveler who wants to take a piece of BC home.
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